Rebuilding a sales-led B2B product into a scalable self-serve platform

A full rebuild - product, brand, and delivery. Meet Soda

anna blukacz

anna blukacz

A design leader with 12 years of experience

A design leader with 12 years of experience

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Design, for me, is not a single discipline - it's the ability to move across products, systems, and brand to shape coherent experiences at scale.

Design, for me, is not a single discipline - it's the ability to move across products, systems, and brand to shape coherent experiences at scale.

Design, for me, is not a single discipline - it's the ability to move across products, systems, and brand to shape coherent experiences at scale.

DA APP

Evolving Doctor Anywhere from a telehealth app into a scalable healthcare platform

DA APP

Evolving Doctor Anywhere from a telehealth app into a scalable healthcare platform

Soda

A full rebuild - product, brand, and delivery. Meet Soda

Soda

A full rebuild - product, brand, and delivery. Meet Soda

Gravity

Design systems & enablement at scale

Gravity

Design systems & enablement at scale

PG DATA

Empowering property agents: designing for informed marketing decisions

PG DATA

Empowering property agents: designing for informed marketing decisions

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Built for clarity and scale, my approach helps teams focus on the work that trully matters

Built for clarity and scale, my approach helps teams focus on the work that trully matters

Built for clarity and scale, my approach helps teams focus on the work that trully matters

Strategy before screens.

Framing the right problem, aligning stakeholders, and setting direction

Systems,
not one-offs.

Designing foundations - that scale across teams and products

AI as a working method.

Not a tool I reach for. Part of how I think and work. Not an add-on.

Hands-on
execution.

Stepping in at critical moments to design

Let's connect

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