mBank’s strategy is to attract more SMEs & startups. Their digital solutions initially have been designed only for large companies (with a focus mainly on desktop), so mBank needs to find a better way to serve SMEs that might have different needs (underserved audience).
Final design
Efigence, client: mBank
Shift in target audience
Competition landscape
Over a few years, the way companies manage their finances has changed. This is especially true for SMEs that value convenience and hassle-free ways of managing finances.
mBank put a lot of effort into revamping a web-based platform, neglecting a mobile experience. Since the launch of mob app 1.0 (very rudimentary), the number of users downloading the app has been increasing, as has negative feedback. A mobile app clearly lacks basic functionalities and provides a poor experience. The manual account opening process not only introduces user friction but also incurs extra costs on the bank side.
Poor mobile experience
Digital services offered by mBank don't adapt to evolving companies' needs and expectations. The mobile app doesn't meet users' expectations. For mBank it's a problem as it might lead to losing their clients to more tech-advanced solutions (new entrants). Moreover, mBank might miss its chance to attract new SME clients, that number is constantly growing on the market.
Identified opportunities
'19
A new digital banking experience for SMEs
HomeLead UI/UX Designer
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my linkedin
https://drive.google.com/file/d/1amx4zvnWw5A7IM8jSa0_EMc64PeSXaGR/view?usp=sharingAnna Blukacz
anna.maria.blukacz@gmail.com
my cv
https://www.linkedin.com/in/anna-blukacz-387b7886/The challenge: To design a new mobile banking app for business clients.
Increasing competition pressures from new entrants require banks to act. mBank as the most innovative retail bank on the market has also aimed to create more value for SMEs.